A story series posted at the beginning of each week that shared events both our community and the public were able to attend.
This
Week
These graphics were created to promote the annual Collect Art Sale, where people are invited to purchase pieces from our community members with sales supporting student scholarships.
Focusing on the artist's themselves,
these carousels focused on the art
available to be purchased.
Collect
Campaign
A program launched during my first year in Marketing and Communications, I crafted a suite of assets informed by the Online branding identity.
Online Masters at MECA&D
One of MECA&D's greatest assets is it's small size in an up and coming city. Our students are able to "be seen" by their peers and folks who will champion their art. Using Black and White imagery to create a timeless feeling, and utilizing a cursive script with a nod to band and indie pop materials.
Be Seen
Week
Assets and branding were inspired by the Porteous, Mitchell, and Braun company, a department store that once occupied the main building of MECA&D's campus. Utilizing type found in a vintage ad for the company, I created a campaign around the idea that "Mainer's have been shopping for the Holiday here for decades"
Holiday Sale
Branding
Videos and graphics that share the stories of students, alumni, and faculty who are making waves in the art world.
These are not only the answer to "Is an art education valuable?", but "Is an education from MECA&D valuable?"
The series highlights education, growth, and opportunities.
Spotlights
Campaign