I started Crandall Duffy during my junior year of college in New York City, selling handmade hats to my peers. What began as a side project quickly grew into a full-time pursuit, with pieces carried in four stores across the U.S. and featured in publications like Vanity Fair, i-D, VICE, Annabelle (CH), and even on the cover of BRICKS magazine.
Crandall Duffy was built from the ground up. I learned by doing, driven by a mix of persistence, creativity, and resourcefulness. From social media and merchandising to order fulfillment and production, I wore every hat (literally and figuratively) to bring the brand to life and shape something I genuinely believed in.
Crochet and knitwear is commonly associated with a certain kind of femininity that equates to docility or subservience because of its relationship to the home and the homemaker. Instead of viewing that as a negative aspect of the practice, I like to subvert it, which results in garments that make the wearer feel powerful and sexy.